Some of the M-Advantages are as…
INSTANT: Dialogue with consumer
TARGETED: ‘Age, Gender, Group’
RESPONSE: rates of over 80%
RECALL: ‘Rates of over 85%’
ROI: Stronger than other media
COST: ‘Very Economical’
VIRAL: Users forward message
Heavily used Service
This is the widely used service and almost 80% business have used it one way or other. Promotional SMS have a high Recall Rate for a Brand and response rates are also higher.
Used for Alerts and important Communications
They are same as the Promotional SMS but can be send to DND numbers also. TRAI has also allowed the 6 Digit SEnder ID for Transactional SMS, Must be used for sending important alerts only like banking, travel, financial etc.
Short Code SMS
Short Code SMS or 2 Way SMS are yet another category of Lead Generating Media and they have been affectively generating leads. Popular example is the KBC Show on Sony television. Depending on level of Interaction with user interesting Applications/Games can be made.